Watch: New Netflix ad pokes fun at DStv
Netflix South Africa has released a new video which seems to
poke fun at its ongoing rivalry with DStv.
The video features local comedian Jason Goliath as a ‘Netflix
installation technician’, highlighting the fact that the
streaming service has no installation process and minimum
start-up requirements – unlike its local competitor.
The advert escalates as Goliath attempts to justify the ‘hard
work’ which goes in to the installation process, setting up
multiple Netflix accounts and Premium HD subscriptions.
One group that is unlikely to see the funny side of the advert
is DStv, who has released a series of statements focusing on
the unfair competitive advantage Netflix currently has in the
country.
Multichoice South Africa CEO, Calvo Mawela told
MyBroadband in a
recent interview that the current regulatory regime is focused
on traditional pay-TV services, and does not look at streaming
players like Netflix.
He said there is a need for a regulatory change to catch up
with technological advances – and this was not only the view of
MultiChoice, but most local stakeholders.
He highlighted that MultiChoice is adapting to the changing
entertainment landscape with its own streaming products, which
include Showmax and DStv Now.
Mawela welcomed the increased competition from other players,
but said it is not fair that DStv must adhere to numerous
regulations – while a competitor like Netflix is unregulated.
The points
raised by Mawela include the fact Netflix
does not pay local taxes, does not have local employees, and
does not have to adhere to local content or BEE requirements.
Jokes aside, no installation required. pic.twitter.com/HuAPM8Npzs
— Netflix South Africa (@NetflixSA)
July 23, 2018
Read: DStv to open up
SuperSport channels to all subscribers until end of
July
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