Tech PR and digital marketing agency celebrates 15 years of success
Known for delivering strong, results-driven digital marketing
and PR solutions for tech enterprises, DUO Marketing +
Communications is celebrating 15 years of success.
Founded in 2004, the award-winning company specialises in
servicing B2B tech brands in sub-Saharan Africa, with offices
in Cape Town and Johannesburg, and a partner consultant in both
Kenya and Dubai.
“We don’t merely understand tech, we have a true passion for
what tech enables for businesses on the continent,” says Judith
Middleton, founder and director of New Business Development.
“The reason DUO was founded was really because of my love for
innovation and the potential impact technology has on
businesses and individuals.”
This is reflected throughout DUO’s robust team of
professionals, all of whom have experience with technology
companies, and are skilled at translating the business value of
technology simply and effectively.
“Our team is made up of a broad range of skills, which has
contributed significantly to our success,” adds Dominique
Pienaar, DUO CEO. “Some of our team members are analytically
oriented, while others are creative.This results in a
multi-dimensional way of servicing our clients that delivers
excellence beyond exception. We believe that the value of the
collective is where the real benefit lies for our clients.”
Changing the game
DUO was one of the first PR agencies to become a niche,
holistic partner in the technology industry at the time,
changing the traditional PR business model by focusing on
driving measurable commercial results for their clients rather
than exchanging time for money.
“We pride ourselves on being truly accountable for brand
acceleration and are able to report at board level on why and
where budget is being spent and what it means commercially,”
says Middleton.
Partnerships are crucial to DUO. “People are what make our
business the success it is,” says Pienaar. “We grow by
listening carefully to our clients’ needs and then build real,
measurable, results-driven solutions to meet these needs.”
“DUO was built on a consultative approach. Our methodology
focuses on understanding customer needs, using our skills, the
right message and platform to meet business objectives and
deliver tangible returns.”
“For many of our clients, we become either an extension of
their team, or their PR and digital marketing department,” says
Middleton.
Achieving growth and success
Over the past 15 years, DUO’s services have broadened
considerably, extending beyond traditional PR and marketing to
include digital expertise as well.
“Our full range of services builds on a deep understanding of
the client’s business, technology, and goals, which are
critically important,” says Middleton. “At the start of any
client relationship we pressure-test their messages, work out
their differentiators, and understand their competition. We
then partner this with a comprehensive content curation
strategy delivered via the channels that best fit the strategy,
to achieve real brand elevation.”
The effectiveness of DUO’s strategy was internationally
recognised in 2016, when Veeam named DUO their Best Global PR
Agency. DUO is also the only PR agency in Africa that has been
invited to become a member of Plexus Group, giving the company
access to the very best tech PR agencies across the world to
learn and share knowledge with.
“Our success is also evident in the scope and calibre of our
clients,” says Middleton. “It’s not often that a PR agency gets
to retain a client like Vox for 12 years. We have been
fortunate to have a great relationship and a deep understanding
of that business, becoming quite an integral part of their
team.” Other clients such as Metacom have been with DUO for
over 10 years too.
Other critical milestones include establishing a team in
Johannesburg nearly 5 years ago; launching Amazon’s first
customer call centre in South Africa; winning global accounts
such as Veeam, Wirecard, Huawei and Oracle. DUO has also
represented global tech analysts Gartner in South Africa giving
our team excellent insight into global trends and case studies.
“We have an incredible amount of agility that is founded
on a co-operative leadership approach and recognises the
strengths of the team,” says Pienaar. “We are passionate about
excellence and continue to push the boundaries of what
solutions and skills our team is able to deliver.”
Customer testimonials can be found here.
For more information or to request an appointment with our CEO
or Founder, visit the DUO Marketing +
Communications website.
This article was published in partnership with DUO Marketing +
Communications.
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